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FSB's Dubious Polling


Our company is a member of the Federation of Small Businesses and today I got an email from them asking me to contribute to a quick poll and pointed me to this page on their site.

This is what the email said:

The FSB Press & Parliamentary Office would like to hear the views of FSB members ahead of next Wednesday's budget statement. We would appreciate a few moments of your time to answer this question

Has your confidence in the Government diminished since last year's Budget?

So I clicked on the link and was taken to the page where it said:

Quick Poll

Has your confidence in the Government diminished since last year's Budget?  Yes
 No change

Now being the FSB it's inevitable that the answer they're looking for is "Yes", and it's probably the result they'll get, not least because they've split the "No" vote into two: what exactly is the difference between answering "No" and "No change"?

If they were seriously polling the question does indeed have three answers but the question should have been "Since last year's Budget has your confidence in the Government:" with the answers being "increased", "decreased" and "stayed the same".

Now that would be a poll whose results would have been more interesting. As it is this clumsy polling just decreases the reputation of the FSB. The next time they say "our members said ..." ask yourself: how did they determine that?

Tags: national politics, work Written 06/03/08

Previous comments about this article:

On 12/03/08 at 1:39pm Paul wrote:

And here's their press release - no surprises there then, and Cameron has just used it in his speech responding to the chancellor. What is disappointing is that I emailed the FSB press office about this poll and they didn't even bother to acknowledge the email.

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